MELOUK, Meriem Djamila Bahia2024-05-062024-05-062023-06https://dspace.hec.dz/handle/123456789/55In the highly competitive realm of the international markets, effective international marketing strategies play a pivotal role in boosting brand image and enhancing company visibility. A variety of measures are included in international marketing plans to improve brand recognition and broaden business exposure. This entails carrying out in-depth market research, defining target markets, and adjusting marketing strategies to suit each group's unique requirements. Creating a captivating brand image through the creation of a distinctive logo, harmonious visual components, and consistent branding across all marketing platforms is another important part. Businesses can successfully set themselves apart from rivals, draw in new clients, and promote long-term success in the dynamic machine tool industry by putting into practice a well-defined international marketing plan centered on brand image enhancement and corporate visibility.enInternational marketinginternational marketing strategybrand imagevisibilityThesis