BOUADJEHINE, RayaneHAMMOUTENE, Ali (Directeur de thése)2024-05-232024-05-232017-06https://dspace.hec.dz/handle/123456789/574In a competitive market, the company must stand out and be visible to the consumer, not only that but it must attract his attention using different marketing strategies and several advertising tools , one of these tools is known as the advertising display, a technique which serves the company in promoting both its brand and its products . It also helps in creating and developing the company’s brand image, an objective that every company hopes to achieve in order to make its name lasts even more than its product. A strong brand image also increases the sales and creates a relationship between the consumer and the brand which leads to the customer loyalty.enCommunicationAdvertisingAdvertising displayBrandBrand imageBrand awarenessThesis