AOUACHRIA, Maria MassiliaMECHTOUR, Radia ( Directeur de thèse )2024-05-182024-05-182023-06https://dspace.hec.dz/handle/123456789/359Digital Marketing is a way used to promote products or services using technology. It helps businesses to focus on potential clients who are most likely to purchase their goods or services. The Online Customer Experience involves using digital channels like websites to interact with customers. It allows us to build a brand, to deliver a great customer experience, and to attract future consumers. We were able to determine that Digital Marketing can improve the Online Customer Experience through its Strategy and tactics thanks to a double field study that included a questionnaire with consumers and an interview guide tailored to CASH Assurances managers.enDigital MarketingOnline CustomerProduct presentationService SectorMarketing StrategyOptimizationOnline Customer ExperienceSEOCASH AssurancesThesis