AIMEUR, BadreddineBOUCHA, Nesrine ( Directeur de thèse )2024-05-302024-05-302019-06https://dspace.hec.dz/handle/123456789/759This study investigates the role of the world trade center Algiers as part of the world trade centers organization in developing the commercial performance of Algerian enterprises in the international market , which is a very important issue for the Algerian economy that suffers from the dependency of hydrocarbon export thus the need for developing non hydrocarbon export on the basis of internationally performant companies. This study therefore asks how does the world trade center Algiers contribute on the development of the international commercial performance of Algerian enterprises? The literature review and the case study are used to define the core concept of globalization and internationalization in addition to the relation between the two concept as well as the internationalization process and the basis of choosing the international market entry mode moreover the basics components of performance and commercial performance indicators and tools , in addition to the core activities and services of the WTCA alongside with the vision and goals of the organization and the main international activities the affect directly the commercial performance of Algerian enterprises, on the purpose of gaining a better understanding on how the WTCA affect the performance of Algerian enterprises and enhance their capacities to face international market barriers and grow internationallyenGlobalizationInternationalizationCorporate commercial performanceExport performanceWorld trade center AlgiersThesis