Browsing by Author "BENOUIS, Chahinaz"

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    The BSC as strategic planning and management tool : Case study : Millennium Medic
    (Ecole des Hautes Etudes Commerciales, 2022-06) BENOUIS, Chahinaz; BOUBAKOUR, Farés (Directeur de thèse)
    Strategy is the pillar that any business needs to keep going strong in the midst of crises and adapt rapidly to the changing environment, as the key to enhancing performance and therefore securing competitive advantages is to align the desired objectives with the company’s strategy. The difficulty of this task is what pushed Robert Kaplan and David Norton to develop a tool that guarantees this alignment, which is the BSC. This thesis was made to learn and study the concepts of strategy, strategic management, the BSC and the relationship between these concepts and performance measurement. The objective of our research is to study the impact of implementing a BSC on a warehouse performance. This thesis project examines the performance state of millennium medic’s warehouse a company that specialize in distributing pharmaceutical and parapharmaceutical products. We used the platform BSC Designer to implement the proposed scorecard and measure the warehouse performance.