Browsing by Author "MECHEROUH, Wafaa"

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    The impact of distribution logistics on the commercial performance CASE STUDY: DEF MED SPA
    (Ecole des Hautes Etudes Commerciales, 2023-06) MECHEROUH, Wafaa
    The global economy is facing rapid and often unpredictable changes. In an unstable and ever evolving environment, the stakes are high for businesses that must perform to ensure their survival and sustainability. It is in this context that distribution logistics plays a crucial role in ensuring customer satisfaction by providing the right products, at the right time, in the right places, and in adequate quantities, all at a competitive price in the market. To thoroughly study the impact of distribution logistics on commercial performance, we have chosen to focus on DEF MED Spa, a subsidiary of the HYDRAPHARM Group, for our field study. By analysing commercial performance indicators and conducting interviews with logistics and commercial department managers, we have observed that the mastery and effective management of distribution logistics activities, particularly transportation and warehousing, enables the company to satisfy customers in terms of quality, timeliness, and costs.