Browsing by Author "MECHTOUR, Radia"

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    Implementation and assessment of digital communication action in the insurance sector Etude de Cas : SAA assurances
    (Ecole des Hautes Etudes Commerciales, 2022-06) ASSASSI, Abderraouf; MECHTOUR, Radia
    The options for digital communications keep expanding. Insurance’s mobile interactions with prospects, producers and policyholders have become common, while methods like e-mail, web portals, and even fax are extensively used. Insurances today have had to digitize various aspects of their operations to keep up with the demands of insureds. Any business that wishes to stay competitive in today’s marketplace must meet customers where and when they need something. The digital transformation of insurance – powered by artificial intelligence, machine learning, predictive analytics, mobile service, live chat, etc. – is enabling insurers to do just that, and will keep changing the industry for years to come.