Browsing by Author "MORTAD, Radja"

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    Impact of the Procurement Process on the Commercial Performance of a company Case Study: SARL BOUBLENZA
    (Ecole des Hautes Etudes Commerciales, 2023-06) MORTAD, Radja
    Procurement and commercial performance are vital aspects of business operations crucial for a company's success. In today's competitive landscape, organizations strive to optimize supply chain management to achieve sustainable success. Procurement plays a critical role in ensuring the acquisition of necessary resources, materials, and services for business operations. Measuring procurement effectiveness, particularly during economic downturns, is essential due to its significant impact on the supply chain. Effective procurement processes not only yield cost-saving benefits but also identify areas for improvement and enhance competitiveness. Conversely, delays or hindrances in procurement adversely affect production capacity. However, effective procurement strategies can reduce costs, enhance efficiency, and lead to overall improvement in company performance. A comprehensive analysis can help companies understand the importance of procurement on commercial performance and its impact on the overall success of the organization. The goals of this study are to investigate the relationship between procurement and commercial performance, to assess the effectiveness of procurement techniques in improving operational efficiency and cost optimization, and to provide practical recommendations for improving procurement strategies. Through qualitative analysis and a comprehensive review of literature, the research results verify the significant impact of the procurement process on commercial performance