Browsing by Author "ALLEL, Nour El Houda"

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    Iso 9001:2015 certified quality management system: an efficient tool to improve the commercial performance of exporting companies: case study el sewedy cables
    (Ecole des Hautes Etudes commerciales, 2018-06) ALLEL, Nour El Houda; BOUDIFA, Hakima ( Directeur de thèse )
    The world continues to grow, so does the globalization, both of national and international markets are getting wider with the continual emergence of new companies; as a result competition gets intense. In order to maintain its leader position, companies must have a competitive advantage that let customers choose to purchase their products or services rather than the other companies offer. So as to remain competitive and fulfill customers needs at the same time; companies start to work on their quality policy; because lately, customers became aware of this attribute and give it a major priority. Quality management system is the ultimate tool for businesses to assure high level of quality, and certifying it became primordial, since clients are attracted to every product with the ISO 9001 label on its cover; due to the universal norms that ISO 9001:2015 series of standards requires. Being a customer oriented company, the performance of this latter improves continuously since the main priority is satisfying the clients; their number will increase so as the market share enhancing by that the performance of the commercial performance The purpose of this research is to investigate the effect of I SO 9001 version 2015 certification on Elsewedy cables Algeria commercial performance