Browsing by Author "BENALI, Youcef"

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    Study of the brand image of KIA Motors in the Algerian car market CASE STUDY : KIA Motors Algeria
    (Ecole des Hautes Etudes commerciales, 2015-06) BENALI, Youcef; REMINI, Amine (Directeur de thése)
    The brand image is a very important element for customer, because it guides most of his purchasing decisions, especially when he wants to buy something expensive like a car. The customer collects more information about the brands available in order to be able to compare clearly the different products available in the market, and then choose the product which provides more satisfaction. For a car dealer studying the perception of the brand they market is crucial. Because it helps to improve the brand image continuously, and prevent any bad consequences like losing market shares.