Browsing by Author "BENARAB, Hanane"

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    L’analyse de La stratégie d’internationalisation des entreprises algériennes Etude de cas : BRANDT Algérie
    (Ecole des Hautes Etudes Commerciales, 2023-06) BENARAB, Hanane
    The emergence of the international begins encourages companies to be competitive in the international market and to change their behavior this development has brought about several internationalization strategies. These strategies encourage companies to expand beyond national borders to ensure their survival in the face of increased competition. The company which wishes to internationalize, it must follow a strategic study which begins first with the selection of the country where it wishes to establish itself, then it carries out a strategic diagnosis which will allow it to develop the right strategy by choosing the mode and the type of internationalization that best suits their needs. The case of Brandt Algeria will allow us to better understand and concretely apply the concepts of this strategy, focusing specifically on the Libyan household appliance market.