L’analyse de La stratégie d’internationalisation des entreprises algériennes Etude de cas : BRANDT Algérie
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Date
2023-06
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Ecole des Hautes Etudes Commerciales
Abstract
The emergence of the international begins encourages companies to be competitive in
the international market and to change their behavior this development has brought about
several internationalization strategies. These strategies encourage companies to expand
beyond national borders to ensure their survival in the face of increased competition.
The company which wishes to internationalize, it must follow a strategic study which
begins first with the selection of the country where it wishes to establish itself, then it carries
out a strategic diagnosis which will allow it to develop the right strategy by choosing the
mode and the type of internationalization that best suits their needs.
The case of Brandt Algeria will allow us to better understand and concretely apply the
concepts of this strategy, focusing specifically on the Libyan household appliance market.
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Keywords
commerce international, stratégies d’internationalisation, concurrence, sélection du pays, diagnostic stratégique, mode d’internationalisation