Browsing by Author "BOUADJEHINE, Rayane"

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    The Impact of the advertising display on the brand image Case study: Condor electronics
    (Ecole des Hautes Etudes commerciales, 2017-06) BOUADJEHINE, Rayane; HAMMOUTENE, Ali (Directeur de thése)
    In a competitive market, the company must stand out and be visible to the consumer, not only that but it must attract his attention using different marketing strategies and several advertising tools , one of these tools is known as the advertising display, a technique which serves the company in promoting both its brand and its products . It also helps in creating and developing the company’s brand image, an objective that every company hopes to achieve in order to make its name lasts even more than its product. A strong brand image also increases the sales and creates a relationship between the consumer and the brand which leads to the customer loyalty.