The Impact of the advertising display on the brand image Case study: Condor electronics
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Date
2017-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
In a competitive market, the company must stand out and be visible to the consumer,
not only that but it must attract his attention using different marketing strategies and several
advertising tools , one of these tools is known as the advertising display, a technique which
serves the company in promoting both its brand and its products .
It also helps in creating and developing the company’s brand image, an objective that
every company hopes to achieve in order to make its name lasts even more than its product.
A strong brand image also increases the sales and creates a relationship between the consumer
and the brand which leads to the customer loyalty.
Description
Keywords
Communication, Advertising, Advertising display, Brand, Brand image, Brand awareness