Browsing by Author "HADJ, Houssaine"

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    The Influence of Social Media Advertising on consumer behavior Etude de cas : SARL Force Xpress
    (Ecole des Hautes Etudes Commerciales, 2020-09) HADJ, Houssaine; Hammoutane, Ali (Directeur de thése)
    Nowadays, Internet access is widespread massively, that made consumers fully converted to the digital age which made the online presence something essential for companies' marketing strategy and took us from the traditional communication to the digital one. The arrival of social media and it’s emergence with advertising create a whole new concept of advertising which is more effective and lower cost, this combination pushed companies to adopt it since it’s one of the best ways whether to promote or to enticing customers to buy products or services. In order to to be able to address and treat our main subject which is on understanding the Influences of Social Media advertising on consumer behavior, we subdivided our work into two principal axes, starting with the theoretical one where we will have two chapters, the first one will be about The place of Ads in social media marketing. The second one will be about consumer behavior. The second ax will be a practical study where we will address these notions and check the theoretical concepts by taking the case of Facebook ads of Force Xpress company.