The Influence of Social Media Advertising on consumer behavior Etude de cas : SARL Force Xpress
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Date
2020-09
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes Commerciales
Abstract
Nowadays, Internet access is widespread massively, that made consumers fully converted to the
digital age which made the online presence something essential for companies' marketing strategy
and took us from the traditional communication to the digital one.
The arrival of social media and it’s emergence with advertising create a whole new concept of
advertising which is more effective and lower cost, this combination pushed companies to adopt it
since it’s one of the best ways whether to promote or to enticing customers to buy products or
services.
In order to to be able to address and treat our main subject which is on understanding the Influences
of Social Media advertising on consumer behavior, we subdivided our work into two principal
axes, starting with the theoretical one where we will have two chapters, the first one will be about
The place of Ads in social media marketing. The second one will be about consumer behavior.
The second ax will be a practical study where we will address these notions and check the
theoretical concepts by taking the case of Facebook ads of Force Xpress company.
Description
Keywords
Social media advertising, Consumer behavior, Influence, Marketing strategy, Digital communication