Browsing by Author "KEROUAZ, Ilyes"

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    The impact of integrating the CRM within E-Commerce in Algeria” “A case of YASSIR Company
    (Ecole des Hautes Etudes Commerciales, 2023-06) KEROUAZ, Ilyes
    The aim of this research is to investigate the effect of integrating customer relationship management (CRM) on the e-commerce of YASSIR, which is an application that provides various services such as enabling the customer to obtain a taxi driver through the YASSIR Go application, in addition to providing food and commodity delivery services available in the market, marketing centers and shops to customers through the application of YASSIR delivery. The study will examine the effectiveness of CRM strategies in enhancing customer engagement, loyalty and retention. The research will use both qualitative and quantitative methods to analyze data collected from customer surveys and online behavioral data. The results of this study are expected to provide insight into how YASSIR food and YASSIR Go food can enhance their e-commerce platform and improve customer experience by integrating CRM strategies. The results of this research can be applied to other e-commerce platforms to improve customer satisfaction and retention and ultimately increase sales.