The impact of integrating the CRM within E-Commerce in Algeria” “A case of YASSIR Company
No Thumbnail Available
Date
2023-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes Commerciales
Abstract
The aim of this research is to investigate the effect of integrating customer relationship
management (CRM) on the e-commerce of YASSIR, which is an application that provides
various services such as enabling the customer to obtain a taxi driver through the YASSIR Go
application, in addition to providing food and commodity delivery services available in the
market, marketing centers and shops to customers through the application of YASSIR
delivery.
The study will examine the effectiveness of CRM strategies in enhancing customer
engagement, loyalty and retention. The research will use both qualitative and quantitative
methods to analyze data collected from customer surveys and online behavioral data.
The results of this study are expected to provide insight into how YASSIR food and
YASSIR Go food can enhance their e-commerce platform and improve customer experience
by integrating CRM strategies.
The results of this research can be applied to other e-commerce platforms to improve
customer satisfaction and retention and ultimately increase sales.
Description
Keywords
Customer relationship management, Electronic commerce, Customers