Browsing by Author "MOKHTARI, Amira"

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    Analyzing The Implementation Of The Sales Digitalisation Project In The Parapharmaceutical Industry Case Of : TEMARA BIO COSM
    (Ecole des Hautes Etudes commerciales, 2025-06) MOKHTARI, Amira; CHENNOUFI, Wassim (Directeur de thése)
    This research explores the digital transformation of sales processes in Algeria’s parapharmaceutical sector, focusing on TEMARA BIO COSM. It examines the challenges and benefits of adopting digital tools (CRM, e-commerce, analytics) in a regulated industry. The study combines theoretical frameworks (e.g., change management, project methodologies) with empirical data from surveys and interviews. Key findings highlight: Operational efficiency gains (faster order processing, better customer engagement). Employee resistance due to skill gaps and workflow changes. Strategic recommendations for phased implementation, training, and stakeholder alignment. The thesis concludes that digitalization is essential for competitiveness but requires tailored approaches to address Algeria’s unique market and regulatory constraints.