The impact of E-logistics performance on customer satisfaction : The study case : JUMIA Algeria

Simple item page
dc.contributor.authorHADJIRA, Nesrine
dc.contributor.authorHAMMOUTENE, Ali (Directeur de thèse)
dc.date.accessioned2024-06-05T13:00:26Z
dc.date.available2024-06-05T13:00:26Z
dc.date.issued2021-06
dc.description.abstractE-logistics and customer satisfaction are two variable that have a direct influence on the continuity and survival of a business. They consist the pillar and the main objective for any company engaged in an economic sector in order to face competition increasingly enchanced. Therefore each responsible must first know their customers, listening to their expectation and ensure their satisfaction. Our study focuses on the case of Jumia Algeria and aims to determine the level of consumer satisfaction with the service offered to them and the performance of e-logistics. Indeed, Jumia is considered one of the leaders of e-commerce in Algeria. The analysis of the results obtained showed that Jumia Algeria is up to the satisfaction of the majority of its consumers through the quality of its services offered, and the performance of the e-logistics
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/854
dc.language.isoen
dc.publisherEcole des Hautes Etudes Commerciales
dc.subjectE-commerce
dc.subjectLogistics
dc.subjectE-logistics
dc.subjectCRM
dc.subjectE-CRM
dc.subjectCustomer satisfaction
dc.subjectJUMIA Algeria
dc.titleThe impact of E-logistics performance on customer satisfaction : The study case : JUMIA Algeria
dc.typeThesis

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
HADJIRA Nesrine -114.pdf
Size:
2.3 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Distribution et Management de la Chaîne Logistique