The Impact of Logistics Management on The Performance of an Exporting Company the case of SAIDAL
No Thumbnail Available
Date
2021-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
Supply chain management, or what’s known as logistics, is a field in which academics and
professionals specialize, as it falls within business and management sciences , and it initially
drifted under the umbrella of marketing, but soon it became a separate science, companies
and countries scramble to develop it and benefit from its applications as historically, the
military leaders realized its importance before their economical peers in exploiting it as a
means to win wars, today and in order to achieve and create a competitive advantage,
specialists are working on finding the best practices and theories that help companies enhance
their position in the market and achieve the highest possible performance, speaking of
performance and in order to know its relation to Supply chain management. We focused on
the most important aspect, which is commercial performance, which reflects the results on
which the interested parties depend in making strategic decisions, as it reflects the image of
the company's performance.
This study aims to show the impact of logistics management on the various indicators of the
commercial performance of the Algerian pharmaceutical group SAIDAL
Description
Keywords
Logistics management, Commercial performance, Commercial indicators