The impact of green supply chain management on operational efficiency : case study : Unilever
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Date
2019-06
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Publisher
The School of Higher Commercial Studies
Abstract
Sustainable development is becoming more relevant for all companies, across all
industries, especially to managers of the Supply Chain function, as a result of its importance
and the role it plays in order to create value on the long term.
Incorporating environmental thinking within the supply chain is the most efficient
manner to respond to this century's challenges of depletion of resources and waste problems.
This practice doesn’t only work as a solution for environmental obstacles but it also creates
value throughout the chain and opens a door towards creativity, innovation and brand image
optimization.
Unilever with its Sustainable Living Plan, that aims to halve the company's
environmental footprint, while maintaining its growth, represents a perfect example for a
company which is adapting to this century's requirements.
Through this work, supply chain managers at Unilever Algeria, will be able to see
firsthand the impact of adopting Green Supply Chain Management related practices on the
operational efficiency of the company, and this work is concluded with recommendations
we've seen fit as solutions for the gaps observed throughout the research.
Description
Keywords
Environmental thinking, Green Supply Chain Management, Operational Efficiency, Unilever