The impact of big data analytics in customer relationship management : Case study : YASSIR SPA
| dc.contributor.author | HOCINE, Abdennour | |
| dc.contributor.author | MESSAOUDI, Naima (Directeur de thèse) | |
| dc.date.accessioned | 2024-06-06T09:52:13Z | |
| dc.date.available | 2024-06-06T09:52:13Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | In today’s connected world, the traditional practices of supply chain management are far from being sufficient, because customer behaviour nowadays is becoming unpredictable, and in order to retain its consumers, the companies realize the importance of using new techniques in order to find sustainable solution as a context for the fierce market. The explosion of big data has created a new opportunity and made a pressure about companies to start transforming big data to knowledge and to start leveraging on Big Data solutions in order to sustain the competitions by becoming more data-driven in managing their supply chains. Customer relationship management is a strategy by which the company aims to understand, anticipate and manage the needs of its current and potential customers, with the aim of creating profitable and lasting relationships with customers and creating a competitive advantage. In this present work, we have tried to better understand how big data analytics techniques is improving customer relationship management's performance and its impact on each level of the customer relationship management. | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/859 | |
| dc.language.iso | en | |
| dc.publisher | Ecole des Hautes Etudes Commerciales | |
| dc.subject | Supply chain management | |
| dc.subject | Big data | |
| dc.subject | Data-driven | |
| dc.subject | Customer relationship management | |
| dc.subject | Big data analytics | |
| dc.subject | YASSIR SPA | |
| dc.title | The impact of big data analytics in customer relationship management : Case study : YASSIR SPA | |
| dc.type | Thesis |