he role of empathy-based marketing in improving user experience of an application mobile
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Date
2021-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
the emergence of new technologies have made the world of business fall into a
competition of rapidity, process accelerating and fast deliveries , through automation and the
use of machines where burst the fear of being less human and forgetting that our client is a
human first.
Therefore ; marketing today is moving toward more client centricity , and is aiming to
be more human centric, where comes the talk about empathy-based marketing , a type of
marketing that focuses more on client psychology, and seeks a deep understanding of him.
To achieve that deep understanding of the client we need to understand first his era
and how is it effecting him.
In our research we will explain the characteristics of digital transformation era and its
impact on client behavior, lifestyle and expectation. As well as its impact on business process
and modeling . then we will deeply define and talk about empathy-based marketing definition
and highlight its importance in the current era
Description
Keywords
Empathy-based marketing, Innovation, Design thinking, Application mobile