The role of the WTCA in the development of international commercial performance of Algerian enterprises: case study WTC Algiers
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Date
2019-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
This study investigates the role of the world trade center Algiers as part of the world trade
centers organization in developing the commercial performance of Algerian enterprises in the
international market , which is a very important issue for the Algerian economy that suffers
from the dependency of hydrocarbon export thus the need for developing non hydrocarbon
export on the basis of internationally performant companies. This study therefore asks how
does the world trade center Algiers contribute on the development of the international
commercial performance of Algerian enterprises?
The literature review and the case study are used to define the core concept of globalization
and internationalization in addition to the relation between the two concept as well as the
internationalization process and the basis of choosing the international market entry mode
moreover the basics components of performance and commercial performance indicators and
tools , in addition to the core activities and services of the WTCA alongside with the vision
and goals of the organization and the main international activities the affect directly the
commercial performance of Algerian enterprises, on the purpose of gaining a better
understanding on how the WTCA affect the performance of Algerian enterprises and enhance
their capacities to face international market barriers and grow internationally
Description
Keywords
Globalization, Internationalization, Corporate commercial performance, Export performance, World trade center Algiers