Analysis of the Impact of Cultural Diversity on Internal Communication: case stydy LG Electronics
No Thumbnail Available
Date
2020-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
Nowadays globalization has changed not only the countries’ borders and created a less
difficult labour movement, but also organizations now need to deal with individuals from
different cultures and backgrounds.
The most common attitude among managers is not to consider cultural diversity as a
source of benefits for the company but as a source of problems. The fact of being a culturally
diverse organization gives the internal business environment a complex character, where this will
certainly affect employees' interaction, and thus maybe its internal communication.
Cultural diversity followed in the workplace and internal communication, are both
concepts over which we chose to rely on within the framework of this research. It is two
appreciably different domains but that feed each other. We approached the subject by considering
taking into account companies with worldwide reach. Therefore, we preferred organizations with
an international dimension established in Algeria by assuming that the concentration of
intercultural exchanges would be most present in these organizations. The division did not matter
to us because it did not seem to us that the intercultural could be attached to a particular sector of
activity.
Our study aims to highlight the importance of cultural differences within a company, but
the most important thing is to determine whether a relationship between these differences and
internal communication exists. Also, our research aims to determine in what way cultural
diversity affects communication within the company
Description
Keywords
Culture, Cultural diversity, Multicultural teams, Intercultural management, Internal communication