Commerce International

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The Influence of Strategic Export Management on the Competitiveness and Performance of Multinational Companies Case Study: Lafarge Holcim Algeria
(Ecole des Hautes Etudes Commerciales, 2025-06) BENALI, Amina; RAHAL, Farah (Directeur de thèse)
This research explores the influence of strategic export management on the performance and competitiveness of multinational companies (MNCs). The primary objective is to comprehend how the internal structure of export operations can act as a cornerstone driver to reinforce and optimize both operational effectiveness and long term competitive positioning in volatile foreign markets. Additionally, the study applies an analytical and descriptive methodology to examine this relationship in practice, taking the multinational company Lafarge Holcim Algeria as a case study. Qualitative data were collected through semi-structured interviews with key managers actively involved in export operations. The appraisal demonstrates that effective export management characterized by coherent planning, market diversification, strategic resource allocation, continuous investment, and enhancement of the logistics chain has a direct and positive impact on both performance and competitiveness. In essence, the finding underline the role of strategic export management as crucial lever of sustainable growth and competitive advantage for multinational firms operating in complex and volatile international markets