The impact of distribution logistics on the commercial performance CASE STUDY: DEF MED SPA
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Date
2023-06
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Publisher
Ecole des Hautes Etudes Commerciales
Abstract
The global economy is facing rapid and often unpredictable changes. In an unstable and ever evolving environment, the stakes are high for businesses that must perform to ensure their
survival and sustainability. It is in this context that distribution logistics plays a crucial role in
ensuring customer satisfaction by providing the right products, at the right time, in the right
places, and in adequate quantities, all at a competitive price in the market.
To thoroughly study the impact of distribution logistics on commercial performance, we have
chosen to focus on DEF MED Spa, a subsidiary of the HYDRAPHARM Group, for our field
study.
By analysing commercial performance indicators and conducting interviews with logistics
and commercial department managers, we have observed that the mastery and effective
management of distribution logistics activities, particularly transportation and warehousing,
enables the company to satisfy customers in terms of quality, timeliness, and costs.
Description
Keywords
distribution logistics, commercial performance, DEF MED Spa, indicators, transportation, warehousing, customer satisfaction, quality, timeliness, cost