La Contribution de la safex dans la promotion d'exportation des produits algériens hors hydrocarbures Etude de Cas: SAFEX
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Date
2025-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
Abstract
This final dissertation analyzes the role of the Algerian Company of Fairs and
Exportations (SAFEX) in promoting Algeria’s non-hydrocarbon exports, within an economic
context marked by an urgent need for diversification. Adopting a descriptive and analytical
approach, the research combines a theoretical framework rooted in major theories of
international trade and marketing with an empirical study conducted within SAFEX.
The first chapter examines the evolution of global trade and Algeria’s position within
it, highlighting the limitations of non-hydrocarbon exports despite recent progress. The
second chapter explores international trade fairs as a strategic marketing tool, emphasizing the
key success factors such as preparation, cultural adaptation, and managerial competencies.
The third chapter presents a case study on Algeria’s participation in the Nouakchott Trade Fair
in 2024, identifying the strengths and weaknesses of SAFEX’s support to exporting
companies.
The study concludes that SAFEX serves as a key driver for the diversification of
Algerian exports. However, it recommends strengthening support mechanisms, including
better preparation for companies, expanded training services, the establishment of foreign
representations, and enhanced institutional coordination.
Description
Keywords
Exports, SAFEX, Diversification, International