Study of an international marketing strategy Case of BG-ICC
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Date
2023-06
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Publisher
Ecole des Hautes Etudes Commerciales
Abstract
In the highly competitive realm of the international markets, effective international
marketing strategies play a pivotal role in boosting brand image and enhancing
company visibility.
A variety of measures are included in international marketing plans to improve brand
recognition and broaden business exposure. This entails carrying out in-depth market
research, defining target markets, and adjusting marketing strategies to suit each
group's unique requirements. Creating a captivating brand image through the creation
of a distinctive logo, harmonious visual components, and consistent branding across
all marketing platforms is another important part.
Businesses can successfully set themselves apart from rivals, draw in new clients, and
promote long-term success in the dynamic machine tool industry by putting into
practice a well-defined international marketing plan centered on brand image
enhancement and corporate visibility.
Description
Keywords
International marketing, international marketing strategy, brand image, visibility