Critical review of international joint ventures’ literature: case study the Northwest African region
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Date
2020-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes commerciales
Abstract
This work investigates current research on international Joint-ventures, a market entry mode
that is increasingly used by firms internationally. Despite the existence of extensive research,
the context of the Northwest African market has not received much interest by scholars and
practitioners in the field. The main contribution herein is to present an integrative literature
review of current research on the topic of International Joint-ventures (IJVs) in the Maghreb
region. Furthermore, a qualitative research based on a case study was conducted on the partner
selection factor. The results of this study showed that further research is needed to reach a better
understanding of the topic of IJVs in the region of Northwest Africa. The findings have also
identified some of the important selection criteria, namely: reputation, partner’s size and market
share, financial soundness and industrial potential that affect the choice of a suitable partner.
Finally, a selection process was proposed to serve as a model for firms that wish to embark
upon a Joint-venture with an Algerian partner.
It is envisaged that this work would be a main guide for future research papers in the field as it
sheds light on the IJV topics that have not been explored yet in the region of Northwest Africa
Description
Keywords
Market entry modes, International Joint-ventures, Key success factors, Partner selection criteria, Partner selection process, Integrative literature review, Northwest African market