The Influence of the e-WOM on the visit intention The study case: Taghit
| dc.contributor.author | BENSALEM, Chaima | |
| dc.contributor.author | GHIDOUCHE, Faouzi (Directeur de thése) | |
| dc.date.accessioned | 2024-05-16T13:13:56Z | |
| dc.date.available | 2024-05-16T13:13:56Z | |
| dc.date.issued | 2020-09 | |
| dc.description.abstract | In recent years, mobile phones and access points to free Wi-Fi services have been enhanced, which has made it easier for travellers to share their stories, pictures, and video clips online during a trip. At the same time, online travel review (OTR) websites have grown significantly, allowing users to post their travel experiences, opinions, comments, and ratings in a structured way. Moreover, Internet search engines play a crucial role in locating and presenting OTRs before and throughout a trip. This evolution of social media and information and communication technologies has upset the classic sources of information of the projected tourist destination image (TDI), allowing electronic word-of-mouth to occupy a prominent position. Therefore, e-WOM plays an important role in directing tourists’ intention to visit tourism places because it is a new phenomenon of digital era where people depend so much on information from online social media to help those determining places or tourism object to visit. Objective of this study is to analyse and explain how much influence Electronic Word of Mouth (eWOM) has towards visit intention within digital destination image as mediating variable and familiarity as a moderated variable, | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/339 | |
| dc.language.iso | en | |
| dc.publisher | Ecole des Hautes Etudes Commerciales | |
| dc.subject | Attitude toward e-WOM | |
| dc.subject | e-WOM | |
| dc.subject | Visit intention | |
| dc.subject | Loyalty | |
| dc.subject | Familiarity and digital destination image | |
| dc.title | The Influence of the e-WOM on the visit intention The study case: Taghit | |
| dc.type | Thesis |