The impact of marketing events on the brand equity: case study : OMO lemon festival by pi-relation

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dc.contributor.authorMECHERI, Ikhlas
dc.contributor.authorBABA AHMED, Hicham ( Directeur de thèse )
dc.date.accessioned2025-10-08T12:38:54Z
dc.date.available2025-10-08T12:38:54Z
dc.date.issued2024-06
dc.description.abstractWith the increase of various communication tools, consumers are exposed to thousands of advertisements everyday. In this saturated environment, marketing events prove to be particularly effective in capturing attention and establishing lasting relationships with customers. Our study demonstrates that marketing events play a crucial role in building and strengthening brand equity by increasing awareness, improving the perception of product quality, creating positive brand associations, and fostering customer loyalty. Through an in- depth analysis of qualitative and quantitative data, including case study about the "OMO Lemon Festival," we have shown the significant impact of marketing events on enhancing brand presence and engagement across different industries
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/1402
dc.language.isoen
dc.publisherEcole des Hautes Etudes commerciales
dc.subjectMarketing events
dc.subjectBrand
dc.subjectBrand equity
dc.subjectOMO Lemon Festival
dc.titleThe impact of marketing events on the brand equity: case study : OMO lemon festival by pi-relation
dc.typeThesis

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