The impact of business environment on company’s performance : case study : HAMOUD BOUALEM SPA ALGERIA
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Date
2024-06
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Publisher
The School of Higher Commercial Studies
Abstract
This study examines the impact of the business environment on corporate
performance, with a specific focus on Hamoud Boualem, a leading company in Algeria. The
research explores how external factors such as regulatory changes, economic conditions,
technological advancements, and evolving consumer preferences influence business
operations and strategic decisions. Guided by the primary question, "What is the impact of the
business environment on corporate performance?" and secondary questions about the strategic
tools used to analyze the environment and describe Hamoud Boualem's business environment,
the study tests two hypotheses: that a favorable business environment positively impacts
corporate performance, and that strategic analysis tools help clarify the company's
environment and vision.
Using a qualitative research methodology, including interviews and case studies, the
findings confirm both hypotheses. A stable, supportive, and growth-oriented business
environment enhances operational efficiency, profitability, and growth. Additionally, strategic
analysis tools, such as SWOT, PESTEL analyses and Porter 5 forces model, effectively
describe the business environment.
The study highlights the importance of continuous environmental scanning,
innovation, regulatory compliance, cost management, and technological advancement for
companies operating in dynamic environments. Despite facing challenges such as limited data
access, time constraints, and methodological limitations, the research provides valuable
insights into the relationship between the business environment and corporate performance.
Future research should expand the scope to include multiple companies and adopt quantitative
methods to further validate and generalize the findings.
Description
Keywords
Business environment, Corporate Performance, Strategic Analysis Tools, SWOT Analysis, PESTEL Analysis, Porter 5 forces model, HAMOUD BOUALEM SPA ALGERIA