The impact of supply chain integration on the performance of the company: The Case of SARL-IECO Emballa
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Date
2023-06
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Publisher
Ecole des Hautes Etudes Commerciales
Abstract
In today's ever-changing business environment, companies must continuously adapt and optimize
their operations to remain competitive. This study focuses on examining the impact of supply
chain integration on commercial performance, with a goal of improving customer satisfaction,
reducing operational costs, and enhancing overall efficiency to drive profitability and achieve
long-term success.
By analyzing the key elements of supply chain integration, including supplier integration,
internal integration, and customer integration, as well as best practices and associated challenges,
the study demonstrates how careful planning and collaboration among all supply chain partners
are essential for successful implementation. Drawing on existing literature on supply chain
management and integration,
the findings underscore the importance of leveraging integration to gain a greater market share
and meet evolving customer demands.
Description
Keywords
Intégration de la chaîne d'approvisionnement, gestion de la chaîne d'approvisionnement, intégration des fournisseurs, intégration interne, intégration des clients, performance commerciale.