The impact of benchmarking on the competitive advantage of the company Case study: JUMIA ALGERIA

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dc.contributor.authorCHIEB, Bouchra
dc.contributor.authorBABA AHMED, Hichem(Directeur de thése)
dc.date.accessioned2024-05-20T08:58:35Z
dc.date.available2024-05-20T08:58:35Z
dc.date.issued2020-09
dc.description.abstractMarket-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. In this research we try to examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/386
dc.language.isoen
dc.publisherEcole des Hautes Etudes Commerciales
dc.subjectBenchmarking
dc.subjectCompetitive advantage
dc.subjectInformation technology
dc.subjectOperational benchmarking
dc.titleThe impact of benchmarking on the competitive advantage of the company Case study: JUMIA ALGERIA
dc.typeThesis

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