The impact of the supply process on the commercial performance in a multinational: Case: Nestlé Algeria SPA
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Date
2024-06
Journal Title
Journal ISSN
Volume Title
Publisher
The School Of Higher Commercial Studies
Abstract
Today, achieving commercial performance is paramount for any company. Effective
supply process management is crucial for ensuring continuity in a competitive market. Nestlé Algeria SPA, like many companies, strives to optimize its supply process to deliver
high-quality service to its customers in the right time with the right quantity. However, the
company faces challenges in reaching its commercial performance goals due to inaccuracies
in predicting and managing supply process issues. This study aims to investigate the role of enhancing supply process management within
Nestlé Algeria SPA to improve overall commercial performance
Description
Keywords
Supply process, Supply planning, Commercial performance