The impact of the supply process on the commercial performance in a multinational: Case: Nestlé Algeria SPA

dc.contributor.authorBOUZENAD, Afaf
dc.contributor.authorBAHMED , Asma ( Directrice de thèse )
dc.date.accessioned2025-10-02T11:16:14Z
dc.date.available2025-10-02T11:16:14Z
dc.date.issued2024-06
dc.description.abstractToday, achieving commercial performance is paramount for any company. Effective supply process management is crucial for ensuring continuity in a competitive market. Nestlé Algeria SPA, like many companies, strives to optimize its supply process to deliver high-quality service to its customers in the right time with the right quantity. However, the company faces challenges in reaching its commercial performance goals due to inaccuracies in predicting and managing supply process issues. This study aims to investigate the role of enhancing supply process management within Nestlé Algeria SPA to improve overall commercial performance
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/1171
dc.language.isoen
dc.publisherThe School Of Higher Commercial Studies
dc.subjectSupply process
dc.subjectSupply planning
dc.subjectCommercial performance
dc.titleThe impact of the supply process on the commercial performance in a multinational: Case: Nestlé Algeria SPA
dc.typeThesis

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