The impact of the supply process on the commercial performance in a multinational: Case: Nestlé Algeria SPA
| dc.contributor.author | BOUZENAD, Afaf | |
| dc.contributor.author | BAHMED , Asma ( Directrice de thèse ) | |
| dc.date.accessioned | 2025-10-02T11:16:14Z | |
| dc.date.available | 2025-10-02T11:16:14Z | |
| dc.date.issued | 2024-06 | |
| dc.description.abstract | Today, achieving commercial performance is paramount for any company. Effective supply process management is crucial for ensuring continuity in a competitive market. Nestlé Algeria SPA, like many companies, strives to optimize its supply process to deliver high-quality service to its customers in the right time with the right quantity. However, the company faces challenges in reaching its commercial performance goals due to inaccuracies in predicting and managing supply process issues. This study aims to investigate the role of enhancing supply process management within Nestlé Algeria SPA to improve overall commercial performance | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/1171 | |
| dc.language.iso | en | |
| dc.publisher | The School Of Higher Commercial Studies | |
| dc.subject | Supply process | |
| dc.subject | Supply planning | |
| dc.subject | Commercial performance | |
| dc.title | The impact of the supply process on the commercial performance in a multinational: Case: Nestlé Algeria SPA | |
| dc.type | Thesis |