The impact of social media presence on the brand image. CASE STUDY : SARL Tammy

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dc.contributor.authorABDELOUAHAD, Fatima
dc.contributor.authorDJEDI, Souad ( Supervisor )
dc.date.accessioned2024-05-17T20:22:35Z
dc.date.available2024-05-17T20:22:35Z
dc.date.issued2023-06
dc.description.abstractWith the increasing prevalence of social media platforms, companies must strategically manage their online presence to effectively shape and maintain a positive brand image. The importance of brand presence on social and its impact on brand perception explores the challenges and opportunities associated with online brand management, and provides insights into developing effective strategies for enhancing brand image in the digital landscape. This Master’s dissertation is divided into three chapters. The first chapter is dedicated to brand image and its constructs, the second chapter discusses social media and the last chapter deals with the impact of social media presence on the brand image TIP TOP.
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/353
dc.language.isoen
dc.publisherThe School of Higher Commercial Studies
dc.subjectBrand
dc.subjectBrand image
dc.subjectSocial media
dc.subjectSocial networks
dc.subjectDigital marketing
dc.subjectFollowers
dc.subjectTipTop
dc.subjectFacebook
dc.subjectInstagram
dc.subjectImpact
dc.subjectSARL Tammy
dc.titleThe impact of social media presence on the brand image. CASE STUDY : SARL Tammy
dc.typeThesis

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