An attempt to Develop a personal brand identity Case study: Moncef NOUR from the Private Algerian Sector
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Date
2023-06
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes Commerciales
Abstract
Personal branding can be defined as a planned process in which people make efforts to
promote themselves. This process includes three stages. The basic stage is the
identification of the brand, people have to differentiate themselves and stand out from
others while keeping in mind the expectations of the chosen target market. The second
stage is the development of brand positioning by developing an active connection to the
brand identity through behavior management, communication, and symbolism. The third
stage is to measure the brand image that satisfies personal and professional goals and thus,
can help personal branding practices to compete within the crowded job market.
Individuals involved in personal branding develop their human capital by investing in
continuous learning; Enhance their social capital through visibility, fame, access to
financial success, and economic profitability.
Description
Keywords
Personal branding, Brand identity, Marketing communication, Personal and professional success