The impact of supply chain management on customer satisfaction : case study : CLOZER TECH & CONSULTING
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Date
2024-06
Journal Title
Journal ISSN
Volume Title
Publisher
The School of Higher Commercial Studies
Abstract
The exponential growth that the digital world is witnessing is not deniable, it touches all the
activity sectors and business is one of them.
It is clear that many changes will accompany this phenomenon; the demand is not the same,
nor the offer.
Technologies development had pushed traditional practices to move forward and follow the
flow and this is the case of commerce and logistics.
E-commerce right now is not like it used to be. Customers are more and more familiar with it
and this requires a management system suitable for it, new methods and approaches to enhance
the customers’ satisfaction.
Today’s customers are not like yesterday’s, they are expecting more and waiting for a better
experience within their online purchase journey. Many offers are crossing their paths; they do
have a large choice and can easily switch sides.
Thus, the necessity of delivering the best experience to the customers and increases their
satisfaction is in the core of e-business holders’ strategies.
This humble work consists of a study that aims to come up with useful outputs in order to
clarify and depict the way supply chain management satisfies the current and potential customer
within the new e-commerce website that Clozer Tech & Consulting are working in. In other
words, to identify the impact that supply chain management has on customer satisfaction, case
of a selling website.
Description
Keywords
Electronic commerce, Digital, Supply chain management, Customer satisfaction, selling website, Clozer Tech & Consulting