The impact of supply chain management on customer satisfaction : case study : CLOZER TECH & CONSULTING
| dc.contributor.author | MAACHE, Lina | |
| dc.contributor.author | MESSAOUDI, Naima (Directeur de thèse) | |
| dc.date.accessioned | 2024-07-30T10:30:13Z | |
| dc.date.available | 2024-07-30T10:30:13Z | |
| dc.date.issued | 2024-06 | |
| dc.description.abstract | The exponential growth that the digital world is witnessing is not deniable, it touches all the activity sectors and business is one of them. It is clear that many changes will accompany this phenomenon; the demand is not the same, nor the offer. Technologies development had pushed traditional practices to move forward and follow the flow and this is the case of commerce and logistics. E-commerce right now is not like it used to be. Customers are more and more familiar with it and this requires a management system suitable for it, new methods and approaches to enhance the customers’ satisfaction. Today’s customers are not like yesterday’s, they are expecting more and waiting for a better experience within their online purchase journey. Many offers are crossing their paths; they do have a large choice and can easily switch sides. Thus, the necessity of delivering the best experience to the customers and increases their satisfaction is in the core of e-business holders’ strategies. This humble work consists of a study that aims to come up with useful outputs in order to clarify and depict the way supply chain management satisfies the current and potential customer within the new e-commerce website that Clozer Tech & Consulting are working in. In other words, to identify the impact that supply chain management has on customer satisfaction, case of a selling website. | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/1145 | |
| dc.language.iso | en | |
| dc.publisher | The School of Higher Commercial Studies | |
| dc.subject | Electronic commerce | |
| dc.subject | Digital | |
| dc.subject | Supply chain management | |
| dc.subject | Customer satisfaction | |
| dc.subject | selling website | |
| dc.subject | Clozer Tech & Consulting | |
| dc.title | The impact of supply chain management on customer satisfaction : case study : CLOZER TECH & CONSULTING |