Consumer Perception and adoption of sustainable Packaging in the home care industry: case study: Henkel Algeria
| dc.contributor.author | GHADIR, Sid | |
| dc.contributor.author | MESSAOUDI, Naima ( Directrice de thèse) | |
| dc.date.accessioned | 2025-10-08T13:48:33Z | |
| dc.date.available | 2025-10-08T13:48:33Z | |
| dc.date.issued | 2024-06 | |
| dc.description.abstract | Consumers' preferences and attitudes towards sustainability significantly influence their purchasing decisions. As sustainability gains importance, businesses must adapt their strategies. Implementing sustainable packaging requires a deep understanding of consumer behavior and their perceptions. This dissertation explores the impact of perceived value, perceived barriers, and environmental consciousness on the purchase intention of sustainable packaging in the home care industry. To confirm or refute the stated hypotheses, we adopted a combined research method. This descriptive and analytical method allowed us to understand the conceptual framework of consumer perception and the adoption of sustainable packaging in Algeria. It includes a thorough review of the literature and industry reports, as well as the collection and analysis of primary data through surveys and interviews with Algerian consumers, and the evaluation of Henkel Algeria's current practices. The perceived value of sustainable packaging strongly influences purchase intention, while perceived barriers, such as cost and accessibility, can have a negative impact. Environmental consciousness also influences consumers' attitudes. This research provides insights into how these variables affect purchase intentions, thereby contributing to the development of more sustainable business practices in the home care industry | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/1413 | |
| dc.language.iso | en | |
| dc.publisher | Ecole des Hautes Etudes commerciales | |
| dc.subject | Adoption | |
| dc.subject | Consumer Behavior | |
| dc.subject | Consumer Perception | |
| dc.subject | Decision-Making Processes | |
| dc.subject | Sustainable Packaging | |
| dc.title | Consumer Perception and adoption of sustainable Packaging in the home care industry: case study: Henkel Algeria | |
| dc.type | Thesis |