The Communication Strategy in The Launch of a New Product Case Study: PRODALEX Product CARUMA
| dc.contributor.author | BELACHOUI, Farah | |
| dc.contributor.author | BABA AHMED, Hichem (Directeur de thése) | |
| dc.date.accessioned | 2024-05-15T11:13:04Z | |
| dc.date.available | 2024-05-15T11:13:04Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | Companies in the process of developing new products, and coming up with new innovations need to pay remarkable attention and focus on the process they adopt to come up with new innovations and release them into the market, output of these innovations need to be suitable to the market its dedicated to, which is why companies cannot ignore the imperatives of marketing, the development of an appropriate communication strategy is not an option but an objective. The marketing communication of any product during the launching phase is a delicate activity to elaborate and execute, in a way it’s the first contact that the customers will be in contact with and so it would be a major factor of impact on customer behaviour and more crucially their purchasing decision. That’s why companies must understand the need that their product is fulfilling and communicate it in the right time to the right target. In our work of research, we aim to analyse the impact that the communication strategy holds in the launching phase of a new product introduction on the market. | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/248 | |
| dc.language.iso | en | |
| dc.publisher | Ecole des Hautes Etudes Commerciales | |
| dc.subject | Communication | |
| dc.subject | Strategy | |
| dc.subject | Product | |
| dc.subject | Innovation | |
| dc.subject | Market | |
| dc.subject | Company | |
| dc.title | The Communication Strategy in The Launch of a New Product Case Study: PRODALEX Product CARUMA | |
| dc.type | Thesis |