The role of after-sales service on customer satisfaction Case study : Renault Algeria
| dc.contributor.author | SEMCHEDDINE, Sarra | |
| dc.contributor.author | BABA AHMED, Hichem (Directeur de thése) | |
| dc.date.accessioned | 2024-05-16T08:15:54Z | |
| dc.date.available | 2024-05-16T08:15:54Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | In today's competitive world, customer requirements are increasing, and in order to differentiate from the market, companies focused on service quality where customers can remain loyal to the brand. The added value is created by good service quality and this latter leads to satisfied customers which is a key for a successful business. We all know that the financial stake in customer satisfaction is considerable: it represents a significant percentage of the turnover. Customer satisfaction must therefore be one of the priorities of companies, whatever their sector of activity. Hence, the companies in the automotive sector are confronted with this reality and constantly have to improve their services and maintain a good relationship with their customers with the aim of satisfying them. Regarding our study on service marketing, we will bring to light how after-sales services contribute to customer satisfaction which will represent our case study within Renault company for our graduation project. | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/280 | |
| dc.language.iso | en | |
| dc.publisher | Ecole des Hautes Etudes Commerciales | |
| dc.subject | Service | |
| dc.subject | After-sales service | |
| dc.subject | Quality | |
| dc.subject | Service Quality | |
| dc.subject | Satisfaction | |
| dc.subject | Customer satisfaction | |
| dc.subject | Automotive sector | |
| dc.subject | Renault Algeria | |
| dc.title | The role of after-sales service on customer satisfaction Case study : Renault Algeria | |
| dc.type | Thesis |