The improvement of the customer experience through the optimal development of mobile banking applications

Simple item page
dc.contributor.authorKAHOUL, Naila Meriem
dc.contributor.authorALLIOUCHE, Bahia ( Directrice de thèse )
dc.date.accessioned2025-10-08T11:59:20Z
dc.date.available2025-10-08T11:59:20Z
dc.date.issued2024-06
dc.description.abstractWe aimed through this study to explore the key areas for improving the customer experience through the optimal development of mobile banking applications. To achieve this, we closely examined banking sector customers to understand their motivations, expectations, perceptions, and usage behaviors of the APPLI SGA. The survey conducted allowed us to determine the key aspects of the optimized design of mobile banking applications. According to SGA customers, the usefulness of features and the ergonomics of the interface are important elements of the customer experience and will help increase their satisfaction. We conducted a qualitative study and a quantitative study to achieve this objective
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/1396
dc.language.isoen
dc.publisherEcole des Hautes Etudes commerciales
dc.subjectCustomer Experience
dc.subjectMobile Banking Applications
dc.subjectDesign
dc.subjectMotivations
dc.subjectExpectations
dc.titleThe improvement of the customer experience through the optimal development of mobile banking applications
dc.typeThesis

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
KAHOUL Naila Meriem -146.pdf
Size:
2.88 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Marketing