The Impact of Using Social Media on the Efficiency of Digital Marketing Strategy for Label Recordings Case study: Loose Club
| dc.contributor.author | BENLAKEHAL, Ramzi | |
| dc.contributor.author | HAMMOUTENE, ALI (Directeur de thése) | |
| dc.date.accessioned | 2024-05-21T10:09:41Z | |
| dc.date.available | 2024-05-21T10:09:41Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Music industry has changed radically through time, everybody today can record music themselves at home easily using amazing and inexpensive Software, and musicians now share their work through social media. Twenty years ago, to hear new songs, fans had to hear it on the radio. Or, they buy an album based on the performer, a popular album is sold for 19$, but now music is sold on the internet for an average price of 1.99$ instead of an entire album, everything is digital, the music industry is almost entirely online. Yesterday’s Walkman is replaced by today’s iPhone. New music is always accessible today. Streaming apps recommend songs based on the subscriber’s prior listening experience and social media become search engines and sources for music, the Music Industry Focuses more and more about the Digital Image, Number of Facebook likes, YouTube Subscribers, Instagram, twitter and Spotify Followers, and this is the main role of Digital marketing, getting as much Fan as it can from the whole universe to sell the music it shares, and be closer to listeners. This Master’s dissertation is divided into three chapters that speak mainly about the concept of digital marketing in the first one, Social media in the second one and the last chapter deals with the impact of social media on the efficiency of the digital marketing strategy for recording labels at the Italian company Loose Club. | |
| dc.identifier.uri | https://dspace.hec.dz/handle/123456789/444 | |
| dc.language.iso | en | |
| dc.publisher | Ecole des Hautes Etudes Commerciales | |
| dc.subject | Social networks | |
| dc.subject | Social media | |
| dc.subject | Digital marketing | |
| dc.subject | Web | |
| dc.subject | Tools | |
| dc.subject | Target | |
| dc.subject | Brand | |
| dc.subject | Efficiency | |
| dc.subject | Reputation | |
| dc.subject | Indicators | |
| dc.subject | Listeners | |
| dc.subject | Recording labels | |
| dc.subject | EDM | |
| dc.subject | Music industry | |
| dc.title | The Impact of Using Social Media on the Efficiency of Digital Marketing Strategy for Label Recordings Case study: Loose Club | |
| dc.type | Thesis |