Analysis of the digitalization’s effects on Commercial performance : case study : Glass Design
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Date
2024-06
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The School of Higher Commercial Studies
Abstract
As part of the technological advancements we witness today, digitalization has
been widely adopted in companies worldwide, particularly after the pandemic of
COVID-19.
Companies are actively trying to catch up in the digital revolution by implementing
strategies and initiatives that facilitate the implementation of digitalization and the use
of its tools to face challenges and constraints. This can influence the commercial
performance of organizations.
In the theoretical part of this study, we will define digitalization and some related
concepts: its tools, its benefits, its process, its characteristics...etc; make the adjustment
to the context of our country, then discuss the key performance indicators of
commercial performance, and how digitalization contributes to determine their value.
To confirm or refute the hypotheses and finally answer the main question of this
research, we will rely on the theoretical foundations to analyse the concrete results
obtained in the practical part concerning the positive impact and the challenges of
digitalization and suggest recommendations at the end.
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Keywords
Digitalization, Commercial performance, Companies, Key performance indicators, Glass Design