The Efficiency of digital marketing strategy in the implementation of a transportation network company in Algeria Case study: OUIGO ALGERIE

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dc.contributor.authorBOUGUESSA, Salah Eddine
dc.contributor.authorHAMMOUTENE, Ali (Directeur de thése)
dc.date.accessioned2024-05-20T08:48:45Z
dc.date.available2024-05-20T08:48:45Z
dc.date.issued2020-09
dc.description.abstractThe Companies and clients of today communicate interactively and instantly through social media, websites, mobile applications, and emails etc… The customer collects more information online about the brands available in order to be able to compare clearly the different products available in the market, and then choose the product which provides more satisfaction. Transportation industry has changed radically through time; everybody today can call a private driver themselves at home easily using amazing and inexpensive Software with one simple click. Everything is digital, the transportation industry is almost entirely online and yesterday’s ticket is replaced by today’s phone click. Years ago, people used to keep on waiting for transportation. Nowadays, they can track their transport and schedule accordingly. They are getting information about the traffic and delay time, which it can be used productively as well as traveling time, is calculated to arrive. This Digital transformation has given power to track and monitor transportation, the Transport Industry Focuses more and more about the Digital Image, Number of Facebook, Instagram interactions, likes and Followers… website Subscribers and complains, and this is the main role of Digital marketing, getting as much Fan and good feedback as it can from the whole community to grow bigger, win market shares, and be closer to customers. This Master’s dissertation is divided into three chapters that speak mainly about the concept of digital marketing in the first one, Digital Marketing Tools in the second one and the last chapter deals with the efficiency of the digital marketing strategy in the implementation of a new TNC company in Algeria OUIGO AlGÉRIE.
dc.identifier.urihttps://dspace.hec.dz/handle/123456789/383
dc.language.isoen
dc.publisherEcole des Hautes Etudes Commerciales
dc.subjectSocial networks
dc.subjectSocial media
dc.subjectDigital marketing
dc.subjectWeb
dc.subjectDigital tools
dc.subjectTarget
dc.subjectBrand
dc.subjectEfficiency
dc.subjectReputation
dc.subjectIndicators
dc.subjectCustomers
dc.subjectTNC
dc.subjectSEO
dc.subjectTransportation industry
dc.titleThe Efficiency of digital marketing strategy in the implementation of a transportation network company in Algeria Case study: OUIGO ALGERIE
dc.typeThesis

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