The Efficiency of digital marketing strategy in the implementation of a transportation network company in Algeria Case study: OUIGO ALGERIE
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Date
2020-09
Journal Title
Journal ISSN
Volume Title
Publisher
Ecole des Hautes Etudes Commerciales
Abstract
The Companies and clients of today communicate interactively and instantly through social
media, websites, mobile applications, and emails etc… The customer collects more
information online about the brands available in order to be able to compare clearly the
different products available in the market, and then choose the product which provides more
satisfaction.
Transportation industry has changed radically through time; everybody today can call a
private driver themselves at home easily using amazing and inexpensive Software with one
simple click. Everything is digital, the transportation industry is almost entirely online and
yesterday’s ticket is replaced by today’s phone click.
Years ago, people used to keep on waiting for transportation. Nowadays, they can track their
transport and schedule accordingly. They are getting information about the traffic and delay
time, which it can be used productively as well as traveling time, is calculated to arrive.
This Digital transformation has given power to track and monitor transportation, the Transport
Industry Focuses more and more about the Digital Image, Number of Facebook, Instagram
interactions, likes and Followers… website Subscribers and complains, and this is the main
role of Digital marketing, getting as much Fan and good feedback as it can from the whole
community to grow bigger, win market shares, and be closer to customers.
This Master’s dissertation is divided into three chapters that speak mainly about the concept
of digital marketing in the first one, Digital Marketing Tools in the second one and the last
chapter deals with the efficiency of the digital marketing strategy in the implementation of a
new TNC company in Algeria OUIGO AlGÉRIE.
Description
Keywords
Social networks, Social media, Digital marketing, Web, Digital tools, Target, Brand, Efficiency, Reputation, Indicators, Customers, TNC, SEO, Transportation industry